Post by account_disabled on Mar 4, 2024 5:37:38 GMT -5
The have the conversation about why we shouldnt just create content here. Try and distribute those broad versus narrow versus hyperspecific content efforts. Distribute meaning say Hey we know that were going to be producing this amount of content. This is how much of it we want to put effort into to target this segment versus this segment versus this other segment. Establish some cadence some channels some of the promotion efforts that are actually going to fit the goal and the target audience because youre going to do different kinds of promotion.
Its not just a creation of the content itself and the content Greece Mobile Number List strategy its the promotion and the targeting. Its the channels you use its how often you put it out there and its where you put it on your site. It could be that you have a hyperspecific focused blog and then you have articles that are broader or your blog is very broad and then you have white papers that are very very focused on your target audience. Both ways are totally fine. against these goals. If youre trying to reach a broad new audience youre using thing like visits and exposure and engagement. If youre trying to grow press amplification and links well youre looking at links youre looking at coverage youre looking at mentions.
If youre trying to directly convert customers you are going to be looking at conversion events and whether that content falls somewhere in the conversion path over the course of time. You do these things right I think youre going to have a much more successful conversation when it comes time to say Should we create broad content or specific hyperfocused content All right everyone look forward to your comments and well see you again next week for another edition of Whiteboard Friday. Take care. Video transcription by Speechpad.com With Moz Pro you have the tools you need to.
Its not just a creation of the content itself and the content Greece Mobile Number List strategy its the promotion and the targeting. Its the channels you use its how often you put it out there and its where you put it on your site. It could be that you have a hyperspecific focused blog and then you have articles that are broader or your blog is very broad and then you have white papers that are very very focused on your target audience. Both ways are totally fine. against these goals. If youre trying to reach a broad new audience youre using thing like visits and exposure and engagement. If youre trying to grow press amplification and links well youre looking at links youre looking at coverage youre looking at mentions.
If youre trying to directly convert customers you are going to be looking at conversion events and whether that content falls somewhere in the conversion path over the course of time. You do these things right I think youre going to have a much more successful conversation when it comes time to say Should we create broad content or specific hyperfocused content All right everyone look forward to your comments and well see you again next week for another edition of Whiteboard Friday. Take care. Video transcription by Speechpad.com With Moz Pro you have the tools you need to.